Do you know at Facebook’s F8 2019 conference back in May, Facebook reported that there are billions of people using Stories every day across – Facebook Stories, Instagram Stories, and WhatsApp Status. Along with this rising usage, research has also shown that 56% of people now use Stories on three or more platforms at least once a week, and 57% agree that stories make them feel part of a larger community.
More people are using Stories, more often – which means that brands also need to be aligning with that shift.
Running social media stories ads will help you in boosting your brand awareness, gaining more followers and improving sales.
But if you’re starting from scratch and looking for inspiration, or just simple ways to turn your Instagram Stories ads into sales, these 9 tips will help get you started!
In this post, I’ll outline five key Stories tips- which may help you to turn your Instagram stories ads into sales.
TIPS1: START EXPERIMENTING WITH INSTAGRAM STORIES VIDEO Ads:
Did you know Our brain loves video because it is programmed to retain visual content better than a page loaded with words or Images? According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.
And yes this right when saw a video the content of the video stays in our mind for a longer period of time.
The video comes up with two things which catch our attention “movement and noise”. Both these features play an important role in conveying our message efficiently.
According to molecular biologist John Medina, vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 60,000x faster than text.
TIPS2: KEEP YOUR MESSAGE SHORT AND STRAIGHT:
Always try to keep your message short simple and to the point.
For an Instagram stories ad, a ‘sponsored’ label appears in the top, right corner of your post and reveals that your post is an ad and it is not part of your day-to-day Instagram Stories.
Which means if your viewers realize it’s an ad, they are even more likely to tap or swipe away from your story and which will bring no benefit to your ad.
So, if you want to create an Instagram Stories ad that converts, it’s important to have a short and convincing message that is easy to read and understand.
TIPS3: MAKE USE OF FACEBOOK TARGET MARKETING ads:
We know Instagram is owned by Facebook and so Instagram Stories ads are managed through the Facebook Ads Manager.
Well, this is great news for Instagram advertisers because it means you will have access to detailed demographic and geographic information that can make it easier to identify and target the perfect audience.
You can target the audience by age, location, Instagram accounts followed, interests, education and employment history.
#TIPS4: MAKE USE OF RETARGETING Ads:
So before that, What is Retargeting? Let me explain this with an example. Say, you are running an Online shop, Just like Flipkart or Amazon, etc and you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first visit your store? Or they get distracted before they complete a purchase?
It turns out that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
And so here comes Retargeting Ads as a boon for you, Unlike typical banner ads, retargeting ads are a form of online targeting ad and are served to people who have already visited your website or are a contact in your database.
You can use this retargeting Instagram Stories ads to remind or to attract your specific audience to your brand again.
#Tips5: FOLLOW YOUR COMPETITORS TO LEARN BEST PRACTICES.
There is saying if you want to succeed in your business you must go for the competitor analysis. You must find how out what your competitors are doing.
As Pablo Picasso said, “Good artists borrow, great artists steal.” Similarly, some of the brands that are great at social media marketing turn to other organizations for inspiration.
So when it comes to Instagram Stories, brands like Nike and Calvin Klein have a mastery of the platform that marketers should take note of.
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